top of page

#KNOWVEMBER 
IS PRECISION ONCOLOGY AWARENESS MONTH

this month is about understanding the science that’s already changing the future of cancer care and the work we do all year to make it accessible to everyone.

why it matters

Precision Oncology Awareness Month (POAM) brings science, stories, and systems together to show how precision oncology is transforming cancer care. Throughout #KNOWvember, we’re sharing insights, real experiences, and tools to help every Canadian understand, and access, the power of genomic testing. Because knowing your genome isn’t just science — it’s a step toward better care for everyone.

KNOW THE SCIENCE

how biomarker testing works

from test to treatment to decision

ordering a test

1

Your care team orders biomarker testing to identify features of the cancer that may help guide treatment decisions

taking a sample

2

Testing uses tumour tissue collected during a biopsy or surgery, or a blood sample for a liquid biopsy

analyzing the sample

3

A specialist laboratory examines the sample for specific biomarkers, such as proteins or changes in genes

understanding the results

4

Your care team reviews the report to understand which biomarkers were found and what they could mean for treatment

discussing treatment options

5

The results may point to targeted treatments or clinical trials—or identify treatments unlikely to help. Your care team discusses the findings with you and explains how they could inform the next steps

what biomarker testing can reveal

Biomarker tests examine specific features of the cancer that may help guide treatment. Different tests can look for proteins in tumour tissue or changes in DNA, including tumour DNA found in the blood

Untitled design (3).png

Proteins in tumour tissue

Some cancers produce high levels of certain proteins. A test called immunohistochemistry (IHC) examines tumour tissue for proteins (such as HER2 or PD-L1)

Untitled design (4).png

Changes in genes

Tests can examine a single gene or many genes at once using next-generation sequencing (NGS). Comprehensive genomic profiling (CGP) uses this technology to look across hundreds of genes for changes and patterns that may help guide treatment

Untitled design (5).png

Tumour DNA in the blood

Tumours can release fragments of DNA into the bloodstream, called circulating tumour DNA (ctDNA). A liquid biopsy analyses this DNA for changes that may help guide treatment, including through comprehensive genomic profiling (CGP)

Understand the testing, the terminology and the questions you can bring to your care team.

exploring the science

what is
precision
oncology?

How the biology of the cancer can help guide treatment, not just where it started.

which test does what?

Understand the differences between IHC, single-gene testing, NGS, CGP and liquid biopsy.

questions to ask

Eight questions to help you discuss testing, understand the results and ask what they could mean for treatment

the glossary

Genes, mutations, biomarkers and molecular profiles—clear explanations of the terms you may encounter

the people behind the testing

KNOW THE STORIES

People with cancer, caregivers, clinicians, researchers, patient organizations and industry share their experiences and perspectives—from what testing means for an individual to the work of making it accessible

'I didn’t need to find a cure for cancer. I needed to find a treatment for my cancer.'

gordon

'I have been able to experience firsthand the power of genomics'

catalina

'Never would I have believed it at the initial point of diagnosis that I would be talking to you right now two years later, feeling great'

yuan

KNOW THE SYSTEM

knowing the science is only part of the picture

Biomarker testing can help guide treatment—but people also need access to it. Across Canada, the way tests are assessed, funded and introduced into care varies between health systems.

​

Understanding those differences is part of understanding what needs to change. 

Bringing people, evidence and ideas together is how we help create change

Biomarker testing can help people with cancer and their care teams understand which treatments may be an option. Making it part of everyday care takes more than a test: it takes clinical knowledge, laboratory capacity, clear testing practices and funding that connects testing with treatment.

THE SYSTEM

across Canada

Explore how testing is organized and funded in each province and territory, the organizations involved and the developments shaping care.

testing pathways     funding    clinical implementation 

AB

BC

MB

NB

NL

NT

NS

NU

ON

PE

QC

SK

YT

Discover reports, recommendations and initiatives from patient organizations, clinicians, researchers, industry and others working to strengthen precision oncology in Canada.

the work shaping change

need more specialized
information ?

6.png

for advocates &
patient groups

Policy briefs, shared recommendations and campaign resources to support your work. Bring lived experience into the conversation and connect with opportunities for collective action

5_edited.png

for providers

Testing and implementation resources, policy insights and patient information. Explore where clinical expertise can help address gaps and shape change

for industry

Policy and advocacy resources, collaboration opportunities and ways to support accessible testing

for health system leaders
decision makers

Provincial comparisons, policy evidence and perspectives from people delivering and receiving care. Inform decisions with a fuller picture of implementation and its impact

your experience with testing is evidence. 

how biomarker and diagnostic testing actually works in canada is mostly invisible to the people who fund and plan it. this survey changes that. tell us what happened in your care, and we’ll make sure decision-makers see it.

opens soon

why precision oncology awareness month (#POAM)

nearly every cancer drug in development now comes with a diagnostic test. the science is ready; understanding and access have not kept pace.since 2018, the cancer collaborative has worked to close that gap. this resource is independent, bilingual, free to reuse, and refreshed every year.

looking for support for a specific cancer?

our partners lead disease specific information and support

  • threads
  • LinkedIn
  • Spotify
  • Youtube
  • bluesky
  • Apple Music
  • Threads
bottom of page